When you first dreamed of starting your business, you probably pictured long vacations, working from home, and showing up for all the school plays, right? You found the freedom of having a business … [Read more...] about Thinking Like a Leader: How to Work “On” Your Business Instead of “In” It
Why Word of Mouth Marketing is Considered So Powerful
Do you know the story of Joshie the Giraffe? It’s both heartwarming, and an excellent example of how an unexpected experience made for great word of mouth marketing. A family who had traveled to a … [Read more...] about Why Word of Mouth Marketing is Considered So Powerful
How Successful Women Entrepreneurs Meet Their Goals
Goal setting is an important and often underrated skill, but it’s essential for successful women entrepreneurs. Outside of being a business owner, you probably have a variety of demands on your time. … [Read more...] about How Successful Women Entrepreneurs Meet Their Goals
Employee vs. Contractor: The Pros and Cons of Each
Did you start your business to do more of what you love? Or because you have a better solution than what already exists? You didn’t start it because you wanted to do a bunch of busywork, or because … [Read more...] about Employee vs. Contractor: The Pros and Cons of Each
How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars
With Get to Know Your Customer Day right around the corner (it’s the third Thursday of each quarter) it’s a great reminder to set time aside to get to know your ideal customer. Knowing the basics … [Read more...] about How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars