In a crisis, business owners and executive teams often struggle with figuring out how to continue showing up online authentically in a way that doesn’t put their reputations at risk. It can be … [Read more...] about How to Confidently Use Social Media for Crisis Communications
A Beginner’s Guide to Starting An Ecommerce Shop
It doesn’t take a pandemic to see that starting an ecommerce shop is a great way for brick-and-mortar stores to expand their audiences and open their doors to the world 24 hours a day. Although, the … [Read more...] about A Beginner’s Guide to Starting An Ecommerce Shop
5 Steps Successful Entrepreneurs Take to Keep Business Afloat in a Downturn
Many entrepreneurs aren’t sure what to do when times get tough. Sometimes they just stick their heads in the sand. Or, they treat a downturn like a business death sentence and give up. An entrepreneur … [Read more...] about 5 Steps Successful Entrepreneurs Take to Keep Business Afloat in a Downturn