Did you start your business to do more of what you love? Or because you have a better solution than what already exists? You didn’t start it because you wanted to do a bunch of busywork, or because … [Read more...] about Employee vs. Contractor: The Pros and Cons of Each
How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars
With Get to Know Your Customer Day right around the corner (it’s the third Thursday of each quarter) it’s a great reminder to set time aside to get to know your ideal customer. Knowing the basics … [Read more...] about How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars
Become the Leader Your Audience Needs Now
It's funny how quickly we humans can adapt to a "new normal," isn't it? Many of my conversations with clients this past couple of weeks have revolved around current events. They're adjusting their … [Read more...] about Become the Leader Your Audience Needs Now