It’s funny how quickly we humans can adapt to a “new normal,” isn’t it? Many of my conversations with clients this past couple of weeks have revolved around current events. They’re adjusting their schedules and environments to working from home alone, or with partners, or around children. And yet, feelings of being disoriented, exhausted, and that their work has been trivialized by the barrage of frightening news, and the real need to protect themselves and their businesses persist.
But, we do need to adjust and find a new normal – and rise to the occasion to become the leader that your customers, prospects, and followers need NOW. Bill Hewlett of Hewlett Packard said, “The biggest competitive advantage is to do the right thing at the worst time.” Parts of life and work indeed seem trivial in the context of existential threats. However, this is when your work is needed most. This season in your life is a profound calling to recognize the need for your leadership and commitment to your purpose.
This is the time for self-care and return to routine. This is the time to strengthen yourself, to normalize this new lifestyle for yourself, your children, your employees, and your clients. This is the time to show the way around, over, and through.
If you’re feeling it, your audience is feeling it, too. They are there, quietly waiting for you to lead. They want to hear from you. They want to know your perspective, the lessons you’re learning, the solutions you are finding. They want you to give them direction, a reason to stay positive, and to keep them grounded while things don’t make sense.
If I had to make sense of this time for you, this is what I would say – this is an opportunity to shed away unnecessary clutter, busy-ness, appointments, people, thoughts, and habits. This is a golden opportunity to focus on what’s important – the clarity of your message, your purpose, your impact, your legacy – and to position yourself as the industry thought leader your audience will look to in the future.
What are you feeling passionate about now that you are confronted by discomfort? Now that you are surrounded by more quiet and stillness? Focus on becoming an authority on and being of service to that. Get visible and vulnerable – pick a platform and be present. Provide leadership, direction, and wisdom NOW. They’re waiting.
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Want more tips? Check out my podcast episode: Get Out of Your Way: Authority, Commitment, and Imposter Syndrome – with Blair Glaser