In a crisis, business owners and executive teams often struggle with figuring out how to continue showing up online authentically in a way that doesn’t put their reputations at risk. It can be … [Read more...] about How to Confidently Use Social Media for Crisis Communications
A Beginner’s Guide to Starting An Ecommerce Shop
It doesn’t take a pandemic to see that starting an ecommerce shop is a great way for brick-and-mortar stores to expand their audiences and open their doors to the world 24 hours a day. Although, the … [Read more...] about A Beginner’s Guide to Starting An Ecommerce Shop
5 Steps Successful Entrepreneurs Take to Keep Business Afloat in a Downturn
Many entrepreneurs aren’t sure what to do when times get tough. Sometimes they just stick their heads in the sand. Or, they treat a downturn like a business death sentence and give up. An entrepreneur … [Read more...] about 5 Steps Successful Entrepreneurs Take to Keep Business Afloat in a Downturn
Thinking Like a Leader: How to Work “On” Your Business Instead of “In” It
When you first dreamed of starting your business, you probably pictured long vacations, working from home, and showing up for all the school plays, right? You found the freedom of having a business … [Read more...] about Thinking Like a Leader: How to Work “On” Your Business Instead of “In” It
Why Word of Mouth Marketing is Considered So Powerful
Do you know the story of Joshie the Giraffe? It’s both heartwarming, and an excellent example of how an unexpected experience made for great word of mouth marketing. A family who had … [Read more...] about Why Word of Mouth Marketing is Considered So Powerful