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How to Confidently Use Social Media for Crisis Communications

June 8, 2020 By Jennifer Maggiore

Responding to News with Social Media for Crisis Communications

In a crisis, business owners and executive teams often struggle with figuring out how to continue showing up online authentically in a way that doesn’t put their reputations at risk. It can be … [Read more...] about How to Confidently Use Social Media for Crisis Communications

Filed Under: Blog Posts Tagged With: crisis communications, Social Media for Crisis Communications, targeting your messaging

A Beginner’s Guide to Starting An Ecommerce Shop

June 1, 2020 By Jennifer Maggiore

starting an ecommerce shop

It doesn’t take a pandemic to see that starting an ecommerce shop is a great way for brick-and-mortar stores to expand their audiences and open their doors to the world 24 hours a day. Although, the … [Read more...] about A Beginner’s Guide to Starting An Ecommerce Shop

Filed Under: Blog Posts, Marketing Tagged With: brick-and-mortar shop, online store, shopify, squarespace, Starting An Ecommerce Shop, woocommerce

5 Steps Successful Entrepreneurs Take to Keep Business Afloat in a Downturn

May 25, 2020 By Jennifer Maggiore

Many entrepreneurs aren’t sure what to do when times get tough. Sometimes they just stick their heads in the sand. Or, they treat a downturn like a business death sentence and give up. An entrepreneur … [Read more...] about 5 Steps Successful Entrepreneurs Take to Keep Business Afloat in a Downturn

Filed Under: Blog Posts, Operations Tagged With: conserve cash, great recession, outbound sales team, Protect Business in a Downturn, sales and marketing

Thinking Like a Leader: How to Work “On” Your Business Instead of “In” It

May 18, 2020 By Jennifer Maggiore

woman entrepreneur at desk learning how to work on your business

When you first dreamed of starting your business, you probably pictured long vacations, working from home, and showing up for all the school plays, right? You found the freedom of having a business … [Read more...] about Thinking Like a Leader: How to Work “On” Your Business Instead of “In” It

Filed Under: Blog Posts, Operations Tagged With: employees managers leaders, Hire the Right Kind of Support, how to work on your business, thinking like a leader

Why Word of Mouth Marketing is Considered So Powerful

May 11, 2020 By Jennifer Maggiore

word of mouth marketing

  Do you know the story of Joshie the Giraffe? It’s both heartwarming, and an excellent example of how an unexpected experience made for great word of mouth marketing. A family who had … [Read more...] about Why Word of Mouth Marketing is Considered So Powerful

Filed Under: Blog Posts, Marketing Tagged With: branded content, influencers, referrals, review sites, social media, word of mouth, Word of Mouth Marketing

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