Goal setting is an important and often underrated skill, but it’s essential for successful women entrepreneurs. Outside of being a business owner, you probably have a variety of demands on your time. … [Read more...] about How Successful Women Entrepreneurs Meet Their Goals
Employee vs. Contractor: The Pros and Cons of Each
Did you start your business to do more of what you love? Or because you have a better solution than what already exists? You didn’t start it because you wanted to do a bunch of busywork, or because … [Read more...] about Employee vs. Contractor: The Pros and Cons of Each
How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars
With Get to Know Your Customer Day right around the corner (it’s the third Thursday of each quarter) it’s a great reminder to set time aside to get to know your ideal customer. Knowing the basics … [Read more...] about How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars
Become the Leader Your Audience Needs Now
It's funny how quickly we humans can adapt to a "new normal," isn't it? Many of my conversations with clients this past couple of weeks have revolved around current events. They're adjusting their … [Read more...] about Become the Leader Your Audience Needs Now
Productive Work Vs Busy Work: Tips for Working From Home During the Quarantine
I hope you're staying healthy and happy. As of the time of this writing, we're choosing to quarantine during the pandemic, and I've been focused on efficiency and recognizing productive work vs busy … [Read more...] about Productive Work Vs Busy Work: Tips for Working From Home During the Quarantine