Do you know the story of Joshie the Giraffe? It’s both heartwarming, and an excellent example of how an unexpected experience made for great word of mouth marketing. A family who had traveled to a … [Read more...] about Why Word of Mouth Marketing is Considered So Powerful
How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars
With Get to Know Your Customer Day right around the corner (it’s the third Thursday of each quarter) it’s a great reminder to set time aside to get to know your ideal customer. Knowing the basics … [Read more...] about How to Get to Know Your Ideal Customer & Create Ideal Customer Avatars