In this episode, I speak with my friend Geeta Sidhu-Robb – a renowned author, inspirational speaker, and the CEO and Founder of Nosh Detox, based in London. She is a coach and nutritionist who uses her expertise to support the healthy lifestyles of successful entrepreneurs. As you may have experienced yourself, many high-performers sell themselves short and Geeta helps them to reassess lifetyle choices to sustain that success.
She was awarded Entrepreneur and Business Woman of the Year in 2010, 2011 and 2014. She’s grown her business from a start-up to an award-winning empire including Nosh Raw and Nosh Infusion.
In this interview, we talk about how advocating for her son’s health transitioned her out of a successful career in law to launching Nosh, her secret to troubleshooting her business when issues arise, and how she has embraces her failures on the path to success.
In This Episode
We talk about:
+ Her incredible story of leaving a very lucrative legal practice to sleeping on her friend’s floor with her kids to rebuilding her fortune
+ The common problems she sees in high-performers when they’re neglecting their health
+ That you might not think it, but she’s overcome fear and failure more times than she can count
+ How she created her own reality, tuning out the naysayers
Geeta shares, “The biggest growth journey in entrepreneurialism is about you as a person. What I know that most people don’t know is… You are the biggest bottleneck in your business. You are. Your fear, your ill health, your scarcity mentality, your everything… You’re the bottleneck. Now I know this about me, so when my business is stalling, I don’t go looking outside for a solution, I go inside for a solution.”
Want to Connect with Geeta Sidhu-Robb?
- https://noshdetox.com/ (Find the Balance Sheet Geeta refers to in this episode on the homepage)
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JM: Hello, Geeta. How are you?
GR: Hey, I’m really well. Thank you.
JM: I’m so excited to talk with you. You’re all the way in London and I appreciate you making time and having your assistant help us figure out the time change. I’m so excited to talk to you.
GR: Oh, no. It’s fantastic. It’s the end of the workday so you are my nothing else but I have to do. I have to hang out with you which is always a pleasure.
JM: Yey. Save the best for last, I hope.
GR: Exactly. That’s what I was trying to say.
JM: You have pretty exciting workdays though, we’ll get into that. Tell us a little bit more about what you do. You are the Founder of Nosh which includes really lots of different things. Talk to us about that.
GR: I’m always going, “No, it’s not, it’s really easy.” What we do is we create health and wellness solutions for high performing women. Women come to us and go, “I have this problem. I need this either weight gain, I’m tired, or I have brain fog I can’t sleep.” They come to us with these problems and they are kind of problems that you have when you are a high performer and you’re successful.
We then diagnose the issue. We create a solution for it and we deliver the solution to their door. The benefit of that, having the solution delivered to your door is that you already have so much going on in your life, if anyone’s like you and I, we have work, we have relationships, we have children, I think we have teenagers which is a separate category in life.
JM: Separate crazy.
GR: Oh, my God. Then it’s like, “I do not have time to keep a food diary, I do not have time, just go away,” I want to murder people when they give me more problem.
JM: More work to do.
GR: As you know, I have zero tolerance with this stuff. In fact, I’m like, “Okay, you walked in the door, here’s your problem, here’s your solution. Bye, and let me give it to you.” That’s what my business is set up on. It’s great.
JM: Those solutions, I love that. Now, tell us a little bit more because some of your business, you started with nutrition, is that right? Now, there’s the infusion clinic?
GR: Yeah, I kind of started in a really funny way because I used to be a corporate lawyer and I mean, I’m Indian so if you don’t go to your school, they shoot you quietly in the back and they make sure that you’re not allowed to live so you know, it’s doctor, lawyer, accountant, or death. It’s like, “Okay, I’ll go be a lawyer.” I hated it. I have to say. I super disliked it. But I did it because it’s what I knew how to do.
Then my first child was very allergic to his vaccinations and he reacted really, really badly to them. He got asthma, eczema, anaphylaxis, and everything that could go wrong did go wrong on every level. He ended up in hospital with cardiorespiratory arrest and he had stopped breathing, they had to resuscitate him, and he was in a comma. It just sucked basically.
JM: That was as a baby?
GR: I was trying to think the other day and he could just sit up in bed. He could have been around eight or nine months old. He was tiny, they couldn’t even find veins in his arms when he was in intensive care, they had to put them in his groin because there was nowhere else. It was horrible. I highly don’t recommend it as a modus operandi.
GR: When he came out of the comma, I was like, “I’m not doing this anymore. There are no solutions, everybody is practicing on my child.” Frankly, if anyone’s going to practice on my child, I’m just not doing this. I was like, “We’re not going near any doctors again, we’re not going near anyone, I’m going to find solutions for this on my own because I’m not stupid and there must be a way.” Kind of where we came from.
Then led the next seven years of trying everything, let me tell you there were some seriously rich, I would not talk about in public but people are like, “If you take this cloth and pray over it for twenty-six drops of water, dig it at midnight under a tree,” I even did that.
JM: The things we’ll do for our children.
GR: The things you will do, it’s shocking. I even did that. I don’t even care what you think about me. I’m just going to do because who knows what’s going to work? Nobody knew why it happened, nobody believed me when I said he was allergic to his vaccinations. I had the entire medical fraternity against me and I was kind of like, “Look, I know what you don’t know and you don’t know what I don’t know.” I was kind of like, “I’m not believing this anymore.” That’s a big jump to kind of move to that especially with a child that keeps dying on you. It’s just not like a useful thing to do. So I took the huge leap of faith in what I was willing to do.
Anyway, fast forward, about another five years, and I ended up as you do with three small children under the age of seven, then fast forward, probably another two more years. I had these kids under the age of seven and I had no way to pay the bills and I couldn’t get any money out of my ex because he just hit it. I went from this very expensive lifestyle that I had created with my ex.
We had our business together to no money at all. I had three children and I was keeping on girlfriend’s floor. I thought, “Well, I’ve got to find a way to make a living,” and I was doing a lot of corporate negotiating because it paid really well but I was always on an airplane. I was like, “I really, really need to find a way to build something and stay at home.” My best friend came to stay. She said, “Can you stop talking about how poor you are. I’m fat. Can we focus on my fat?”
JM: Can we focus on me?
GR: Yeah. She’s like, “Shut up, and then talk about me.” I was like, “Okay, sweetie.” She had two babies in one year which you know I mean, “There’s a solution for this, we should invest in condoms,” and she’s like, “I cannot see my feet.” So I was just laughing and I was like, “Oh, that’s easy, just do this, this, this, and this. Can we talk about my property again?” So she rang me up six or seven weeks later, she’s like, “Oh, my God. I had dropped two dress size, let’s do this. Stop everything, do this,” I’m like, “What do you mean?” She’s like, “People will pay you to do this.” I had never struggled with my weight from when I was a child, I was a very fat child, although we ignore fat as my mother says I was. I had always been conscious of my weight. It’s not something that I had sort of thought about but I understood how it can make you unhappy.
I was like, “Oh, okay.” I set up the business three, four weeks later. I started doing home delivery of egg and nut free food because I kind of combined the fact that my son could then eat his food so he would always feel like an alien and that it has its amazing effect on people’s bodies. I did that for a year in 2007 and I sort of didn’t give up the day job. Then I realized that it actually had legs and it was going to make me money so in 2008, on the 6th of January, I worked full time in it.
JM: Wow, that’s amazing. I will say from knowing you, my friendship with you, and watching everything that you have built, you are a master at scaling your business. Is there a secret to that? Is it recognizing the opportunities, the things that you have built? And since, 2007 I mean, in a decade, you have really just blown up, you work with celebrity, A-Listers, I mean, you just have this booming crazy business that is recognized for doing amazing things that nobody else can claim when it comes to health and wellness. How did you create that?
GR: I have three things that I do consistently. One, I should hire you to do my PR, thank you so much for that.. Two is that I am really an expert at failure. And three is that I actually have my version of reality, I really don’t allow anybody else’s reality to impinge on mine. I think you probably want to talk about two and three and not about hiring you as my PR.
JM: We’ll talk later.
GR: Yeah, but failure is very important and just going out there and doing what you want to do is very important.
JM: I do want to talk to you about both of those things. First and foremost, it’s really interesting, my first business is a social media business. At this point, anyone can tell you, the things that we see on social media, that’s what people want us to see. Sometimes, people open up and they share what is happening to them in life. But more often than not, it’s really easy to look at the happy nice things that people are posting and assume that somebody is an overnight success. To hear that you’re an expert in failure, even having known you as long as I have, it feels surprising to me because you are so incredibly successful.
Talk to us a little bit about how do you stay resilient to failure. How do you keep going? Because I think a lot of women in business take that as sort of the side when things get difficult, or they fail, or it’s very embarrassing and they just want to stop. How do you keep going?
GR: Firstly, I was very lucky because poverty is a fantastic implementor, I was like, “We need to eat.”
JM: It’s very motivating.
GR: Yeah, we need to eat, we need to buy clothes, and we need to survive. My mother was always there going, “You’re not doing very well” and they’d be like, “Oh, shit.”
The thing is that I had always thought, I had never felt the shame to failure because once I ended up penniless, sleeping on someone’s couch, or from having an eight million townhouse with my own private airplane and my house in Monaco and seven cars, that’s a very spectacular failure. But what that did was allowed me to understand that actually failure is really relative.
So what I do is I looked at this and I thought, “Right, I want to try everything I can. If I’m going to try everything I can, some of that shit’s going to work and some of it is not.” What did Edison say? He found nine hundred ninety-nine ways to not make a light bulb. That’s my life. I will try everything once, literally everything once except most drugs or any drugs and some men but I will try everything once.
JM: Was there ever a time in your career in building this business that you just thought, “Maybe I shouldn’t be doing this?”
GR: How often would you like me to think it? Well, all the time because I was brought up, really I say this stuff no one will ever say but I was brought up to get married really well and be pretty. I failed at both but that’s what I was brought up to do and I’m highly skilled at that. I always have the problem that I knew I could go and marry someone well off and it would change what I’ve been doing.
I don’t know that many women say this, I always say this because I think you have to always say the unsayable in order for you to carry on and do the undoable, really, really, because there are always easier solutions but those easier solutions frequently cost you a great deal more. My self-respect would not allow me to do anything but what I’m doing. My business has paid all my school fees. Let me tell you, in this country, that is like I was paying £70,000 a year in school fees.
JM: Good grief, wow. That’s crazy.
GR: That is a lot of money to make to just send out to someone. That was my starting point. I was like, “Okay, failure is not an option.” I was determined my children were staying in a private school because that was what I wanted to do. I would have felt like a failure if my kids hadn’t gone to private school.
The fact that I tried to make a revenue stream and it didn’t work, please that is not a failure. That is just like, “Oh, what did I learn? Let’s move on.” I think you regularly think, “Oh, my God.” I mean sit there and laugh, my ex and I laugh about it all the time because I’m like I go to him and go, “I’m just going to like marry you and take my nails all day and do nothing. How does that sound?” He goes, “It sounds amazing, sweetie. We should try that.”
JM: I can imagine you doing that.
GR: Right, I think I would shoot someone. I would probably try and take over the manicures. That’s never going to happen. I think that all the time. I beat my own drum, not theirs. But let me tell you, failure is just a normal issue. Failure should never be a problem because if I hadn’t tried the five million things I’ve tried, I wouldn’t have found the three things that really, really, really made me money.
JM: I love that. I love what you say, it’s very interesting because I think that sometimes it really is just that shift and perspective because you think about failures being an issue with generating revenue, but really the failure for you personally, or maybe it’s how you define success, it would be what happens with your children. The business becomes really the smaller issue when you look at the bigger pictures as being taking care of your family and your children, to me that is something that makes you very resilient to those issues within your business.
GR: Yes. I mean, actually, failure is such a funny thing because it’s usually what someone else is telling you. I have yet to find someone that I even give a shit what they say. I’m like, “Well, if you think I’m a failure…”
JM: How other people define failure which is an interesting segue into your number three because you talk about reality and how reality is very overrated I think is how you put it when we were talking before and that is very interesting. It’s not taking other people’s definition of success or failure on as your own, let’s talk about that, your version of reality, what does that mean to you?
GR: Okay, one thing with this is that for women, I think this is very difficult. I would isolate this as being one of the hardest things that I’ve had to work on all my life and then I continue to work on. Because women, we are brought up being more collegiate, collaborative, and community-based people because that’s who we are.
Our communities, our tribe’s opinion of us so it’s super, super, super important. We are built more hard-wired to that. We need to, first of all, accept and understand that and second, we think, “Okay, now that I know that, I can tell it to all, bugger off, and ignore it.” But you need to know that about yourself and I know that about myself. I know that I am just brought up where everybody’s opinion mattered, then it really was how I was supposed to live, and all this stuff.
Then I consciously turn my back on it. You know what? I tried all that reality, I tried the married, the kids, and work with your husband and it screwed me over so many times, we’re not doing that anymore. So now what I do is I choose my reality, myself. I tell you the last fifteen years, twenty years from when my son started to heal, I have always done this and it stands me in very good stead.
Like now I want to grow my business 300% this year, not 33%, 300%. I sat there and I’m like, “How do I do that in February?” That is that when you ask these questions, the universe provides to you not only answers but wind beneath your wings. But if you don’t ask for those questions, you don’t get the right answers. Now if my answer was, “How do I get more clients?” No, like going 10% and we should grow our 10% every year because that’s a good business. I think you should all just solve those because I can’t afford to grow 10% a year.
JM: Three hundred percent.
GR: Right. If I can grow 10%, why can’t I grow 300%? Who says I can’t? So what I did was I asked the question and it’s funny because as we’re talking, I’m looking at plan 2018 and it’s written up on the wall, 300%. What I did was like I let that sit in my brain and then a couple of days later I got the urge to write down stuff so I did and I wrote down, “Okay, if I’m currently making say one million and it’s brought up with 20% this, 60% this, and 20% this, if that was three million, that’s what those numbers have to look like.”
Then I wrote down what the numbers look like. I was like, “Okay, here’s what we’re going to do.” I worked at how do I get to those numbers and then I get the idea that, “Well, if I want to get to those numbers, here’s the things that I have to do because those are the ways I’m going to get to those numbers.” Now that’s all completely logical because that’s just business planning. I just started from a different reality to most people because most people start at 10% and I started at 300%. Let me tell you, I have grown a hundred percent.
JM: That’s amazing. You know, I think that is such a common issue with the clients that I work with is that so many times, we’re starting from a place of self limiting beliefs anyway where 10% seems like a crazy number so we ask ourselves and we say, “Well, we may all grow one or two percent or maybe I’ll just be glad if we don’t shrink this year,” and then you have 300% and it’s like, “Okay, so if you get to 200%, you still shot for the stars and made it.” I think that is amazing.
Obviously, your past and being willing to embrace those risks has served you well because now you’re unafraid as you move forward. When you’re starting with these goals that just feel like these like huge goals, how do you start from there? I mean obviously, you are an incredible manifestor, like you just manifest things all over the place. But from a really practical point of view, where do you start? So you say, “Okay, it’s 300%, are you going to your team and starting to talk and investigate how you increase production like how do you actually begin to wrap your arms around the implementation of huge bold goal like that?
GR: A couple of things, one is that I never think, “Oh, my God, I’m a fantastic implementer, I’m going to do this,” because like everybody, I spend my life thinking, “Oh, shit, I’m never going to do this and this is going to be terrible,” so I’m human. I always think that doesn’t stop the goal being right up there on the wall in front of me at all, number one. Because my theory is if I aim for 300%, and I mean like, “Oh, my God, you have grown 200%.” So step one, that’s what I mean, reframe the whole damn thing.
The other thing with it is that when, I think that what I did with this was actually I was like, “Okay, I meet operationally to do these things,” I went and I hired a coach and I was like, “Come with me and just work for three months and tell me how you do this,” and I hired two coaches, one was to teach me how to build an operational kind of infrastructure because I’m really bad at that and two to help me build launches because I decided I needed to set up digital online courses so that people that live all around the world could access my information, not just people that live locally because that was a big sort of bottleneck for us.
So A, I learned the scale of the whole online thing great, B, the operations chick was funny because she would just look at me going, “I don’t understand how you’re going to do this,” I was like, “It’s okay, don’t worry.” It was so funny because, by the end of the three months, she said, “I just need to tell you that I did not believe you when we started,” I’m like, “I know you didn’t, you told me you didn’t.” She goes, “No, you don’t understand how much I didn’t believe you.”
JM: I really didn’t believe you.
GR: I didn’t need her belief for me to succeed. This is the biggest problem we have as women. We don’t go to the people, so I do a lot of coaching, that’s because I coach women, I know what women need is and women CEOs, and my job is to go what happens when you show up at your utmost best, what does that look like? Because if you’re not willing to stretch that muscle, that muscle is not going to grow. I don’t go into the gym thinking, “I’m going to go and enter a worldwide weightlifting competition,” but I do go in the gym thinking, “I’m going to work as hard as I can and if I’m going to work hard, why the hell win my work hard for twenty minutes instead of two hundred thousand?”
JM: Absolutely. That was such an interesting lesson that I picked up from you both in what to teach but also in what you role model. It’s showing up as your best and it really makes this huge, huge difference. We all set these goals and we run around and I think maybe it’s probably similar in our societies but you know, Americans are known for working eighty hours a week and we feel like somehow if we sacrifice for everyone, we are very proud of that. We’re burning the candle at both ends and we are not taking very good care of ourselves. Somehow that is like this very admirable thing.
One thing that I have learned from knowing you and seeing the way that you show up both in person and in social media, bringing your best honors not just you but the person that you are working with. It’s so incredibly important. For some reason as women we just, I don’t know, you hear a lot would talk about, “Put the oxygen mask on you first and take care of you first,” but it’s still something that so many women struggle with, how do we get past that?
GR: Yeah, they do. It’s true, I think that actually the biggest growth journey in entrepreneurialism, that was a long word for this time in the evening, the biggest growth journey in the entrepreneur is actually about you as a person. What I know that I think most people don’t know and which your listeners hopefully will hear me when I say this very clearly, you are the biggest bottleneck in your business, you, your fear, your health, your scarcity, mentality, your everything, you are the bottleneck.
Now I know this about me, I don’t go looking outside for solution, I go inside for a solution. My clients will tell you that the first thing that happens is we change the way they eat. Because if your body is not strong, your mind cannot function. We change the way they eat, we change how they’re showing up, and we get them to show up physically stronger. Once they are physically stronger, I can then work on their emotional limitations and once their emotional limitations are broken down, I can then work on getting them to fly.
JM: That’s amazing.
GR: I do this for me all the time.
JM: It’s amazing because I do think that so many times as women entrepreneurs, we are thinking in terms of there are some external reason like, “I didn’t hire the right coach or I don’t have the right person in this world, or I don’t have enough money in my advertising,” but it is interesting because so much of what we are creating our reality is that we’re choosing our starting from within us as people and I think until we take a more holistic look at our goals and what we are trying to achieve, not looking at our personal lives is such a detriment to our own professional lives.
GR: Oh, a hundred percent. I mean, if you look at you, you have such a great strong personal relationship, how much value would you put on how much that support gives you to enable you to build your business?
JM: Oh, huge, huge. Having a spouse who, for one, is also an entrepreneur and understands the struggle but supports me, I mean he is that crazy person that whatever like wild idea I have today, he’s like, “Sure, do it. It’ll be fine.” But having that kind of support, I mean there is no substitute for a great support system.
GR: Right. Now when you don’t have that, make it. Like for me, I’m a single parent. I’m not in a relationship. I don’t know if I can, forgive me, I’m not trying to sell but on my site, there is a thing that you can download, it’s called the Balance Sheet Technique. What I do is I use that technique again and again and again. What I do is I teach people to use the Balance Sheet Technique in their life.
Now, you live with somebody who loves you, so if you’re doing too much, they notice and they go, “Hang on there, Jenn, you pause, you are doing too much. Get some rest. You just do that. Can I help you with the kids?” No one says that to me and to a lot of women, no one says that. I created a system like my Balance Sheet Technique, what I do is I look at my week I’m like, “Oh, flying on Sunday.” So I went through the weekend, I knew I had a lot and I have teenagers, God, help me.
Did I mention I have like bloody teenagers that’s driving me insane? Oh, my God, they’re going shoot the more. I know that I have to deal with it. So what I’ve done is my gym gets booked into my calendar, it’s inviolable, it never moves. My eating healthy gets booked into my calendar. If I know I’m drinking this night, then I’m staying at home and eating salad this night. I have my Spirulina calendar then I have my morning ritual, my meditation, I don’t even move out of bed and assess them. They are just things that are 100% non-negotiable in my life. You’ve seen me on social media. I mean, I am just saying that I comfortably walk up at a good ten, fifteen years younger than my age because it’s important to me. I’d rather that than go off and have to go and find some funky anti-aging self with needles and scary shit. My brain’s not working. I’m terrified of needles.
JM: It’s so funny, I will look at it too, I don’t have a formal technique for it but I totally am picking up what you’re putting down with that. I’m the same. In our Founder’s Group for Catalyst, that’s something that we talked, part of our business planning, actually the very first step in our business planning process is what are your non-negotiables? That’s self-care. It starts with self-care.
I have an online calendar to go to the gym, I have it on my calendar to go get my nails done because that’s important to me, that’s something that I want to do for me and don’t you know if you don’t have those non-negotiables planned for yourself, it gets crowded up by everything that everybody else needs from you. Absolutely, I think that is brilliant that you say that.
GR: Because also I just don’t care about my nails and I probably should and I regularly try to care about my nails.
JM: But they are things you do with Spirulina calendar. I can’t relate but that’s important to you and that’s on there.
GR: Right, my Spirulina and the stuff that keeps my physical and emotional, because think about this, what do you learn when you are sick? When you’re ill and lying in bed even trying to read a book is health and we go through life at subpar all the bloody time. Then we’re like, “Oh, I’m trying to learn this new thing,” and then you are surprised you’re tired? I’m surprised you’re not shooting yourself on the head.
JM: Right. We do that all the time though. I think it starts to feel normal, subpar feels normal for a lot of people I think in today’s society. Let’s talk about that a little bit more. So one of the things that you talk about is really mitigating or minimizing the effects of stress, the negative impact through nutrition, how do high performers do that? What does that mean?
GR: First they call me. But what I get them to do, because you know the thing with high performing women is we’re all alpha and we’re bloody-minded. We’re super, super annoying people because we just have very big deas. Intelligent women are the absolute buggar. I will tell you what I do is it’s literally fruit, fiber, and fat. Start here. Start with your fruit, your fiber, and your fat. Start with those three things with whatever you’re doing in your life.
If you can introduce daily amounts of fruit, daily amounts of fiber, and daily amounts of fat into your diet, within one, two or three weeks, you will notice every single part of your life change, literally every single part. I tell you because this is what I do every single day. You and I talked about this but eating a piece fruit, a ripe piece of fruit before every meal, I have a blog on a Fruit Masterclass on the site, I talk about what I think we should eat in terms of fruit, in terms of fiber, you need to be adding green leaves like two, three times a day into your food. In terms of fat, which is something I only added into like this year, we don’t eat enough fat, and women needed a great quantity of fat because fat actually moves hormones around your system.
JM: And when you’re talking about fat, we are talking healthy fats like avocado?
GR: Clearly. I don’t think we should really head for the McDonalds and the Pop-Tarts because that’s really not what we are talking about. I’m talking about avocados, I’m talking about nuts, I’m talking about coconut oil, I’m talking about stuff that is fatted but in a natural way.
JM: And it’s helping with your hormones.
GR: Oh, my God, it is a carrier for your hormones. So when you don’t eat fat, two things happen, one your body holds and stores a horrible fat because it’s the only it can get but it can only use one or two percent of that in a good way so it just hangs onto the rest. Two, what it does is it makes you crave more fat. That’s why fatty food tastes good.
JM: Wow, that’s amazing. That’s really interesting.
GR: Yeah, I did a lot of research on this because so many people are getting their hormones screwed around this time because of the way that we eat because somebody wrote down somewhere some stupid book and it has to be the man who said fat was bad for you. So what we do is I actually created a program, a ketogenic program, just because I wanted women to put more fat in their diet because I didn’t understand that.
I knew with my children, I understood like my daughters and I have for the last five years that they have to have fat in their diet because otherwise, they will be fertile because it really matters. So we’ve had that huge vibe, I’m just about getting to the stage when the ones going to shoot me but they’ll eat that avocado without me getting involved.
But without the fat, your hormones don’t work, your hormonal system just short-circuits all the time, and you put on weight when you eat a meal but is balanced with enough fat and I mean fat takes four hours to break down in the body. So when you eat a meal that has a lot of fat in it, you just don’t get hungry again. I would eat a breakfast and I’ll be like, “Okay, I cannot move, I need to have lunch four or five hours after I’ve had breakfast.”
JM: Wow. It’s amazing, it’s so interesting, the advice that gets popular, and then you hear some things that sound counterintuitive but it really makes so much sense especially what you’re saying about how you begin to crave fats, I know that definitely has happened to me and it’s so interesting because I still fight with weight and I still fight with doing the right things.
It’s interesting because the things that our bodies tell us that they need like I have just recently gotten very good at listening to that, my body wants to move, I want to exercise, there are things that I crave that I think, “Well, you know, this is not what the diet book says, this is not what that website says,” but it’s interesting because when you do listen to your body, it tells you exactly what it needs. We just have to filter through so much garbage advice, there is so much garbage advice out there.
GR: I mean, a lot of it is dangerous stuff. Because like I’m not a medical doctor, I’m not allowed to say a whole bunch of thoughts and I’m like, “Well, that’s okay, I don’t mind if I don’t say those things but here are the things that I will say,” and you know with the children, young girls are so susceptible to this because they’re not built in, some are built in, some of them are not built according to whatever is fashionable and we carry that through to our adult lives where we think fat is really bad.
But let me tell you this, if you take a meal which is around 20% protein, it’s around 40% fat and then, fiber, different stuff, I can tell you even have, again on the side, I think I have a vegan keto like a breakfast, make it, eat it, and then honestly, you would be so surprised, Jenn, at how satiated you get. Because a lot of this is about satiation, we don’t get satiated because what we’re doing is getting hungry again and then the starving, craving hunger, because the body isn’t using fat to satiate our hunger so we’re using glycogen and we start to crave food and we get hungry.
JM: Absolutely. I know that that’s been true for me. You do hear this crazy advice and these extreme diets and you’re cutting out like entire food groups and doing these crazy things and then you wonder why you’re never happy.
GR: Oh, my God, and “fruit is bad for you apparently, because apparently fruit is sugarated.” It annoys me so much because something is sweet does not mean it has sugar in it.
JM: I want you to know that I thought of you this week because I went to a store and I stocked up on my fruit and it’s so funny because you always cross my mind, you taught me, “No, you have to eat whole fruit, it’s so good for you, you have to eat it in different colors, make sure it’s ripe.” I actually, instead of trying to stock up for the entire week and then the produce isn’t good by the end of the week, I’ve started going to the grocery store several times, it’s part of my routine now.
I was in the store yesterday and I was stocking up on just every different color, lots and lots and lots of fruit and putting it out for my kids, somewhere that they can see it. I don’t have to worry about it going bad because I can leave it on the counter and they’re going to eat it and then I’m just going to go back and get more fresh fruit. It sounds maybe kind of silly and simple but that was something that you taught me that require me to deprogram from all the crap that I had heard over the years about how you lose weight and have a healthy lifestyle. It’s crazy.
GR: Yeah, it’s really important because we get told so much rubbish.
JM: Yup, and it’s hard to know.
GR: And none of it is true. Yes, and it’s hard because you want to believe people and you want to trust them and then because we’re women, we think we screwed up.
JM: Right, that is so true.
GR: Because that’s our default setting.
JM: So true, in business and with what we eat.
GR: Yeah. In everything so I decided my default setting isn’t somebody else, somewhere else screwed up and it wasn’t me.
JM: Somebody else’s wrong, I like that. I think that’s good advice. I love talking with you, Geeta, you have so much great information. Can you tell our listeners where can they find you? What’s your website? Where should they go next to learn more about what you have to offer?
GR: Thank you, noshdetox.com. Go to noshdetox.com because almost all this information is there in the blog posts and it’s available. I’ve done a lot of videos on YouTube, there is a lot of stuff on the emotional kind of stuff that we really talked about but it’s there, and it’s really big deal. It’s all over, we have lots and lots and lots of free stuff. You’re so welcome to even email us and stuff, if we can help you, we always will.
JM: Awesome. If you would like to reach out and connect with me, please visit brandwithcatalyst.com. Geeta, thank you so much for your time, it is always enlightening and fun to talk with you, I appreciate it.
GR: Oh, it’s such a pleasure. Thank you for having me.