Facebook is now openly declaring that they are showing less of your Page content to your followers. You are going to have to work smarter for reach (people who see your posts) and engagement (reactions, shares, or comments on posts). But…
…did you know that you can leverage Facebook Live to:
+ build a sense of community for your followers
+ position yourself as the authority, while making yourself more accessible to your followers
+ tap into the 78% of Facebook users who are already watching Facebook Live video
+ increase your engagement rate by (some say) 2x-6x than regular posts with text or photos?
In this video, we talk Facebook Live stats, I show you the equipment I use (from Amazon, it’s inexpensive and easy to use), lighting, angles, and sound. AND we answer loads of questions from viewers, from where I got my mega phone charger to how long Facebook Live videos should be, and everything in between. I even have a complete and total blooper right in the middle of the video, but hey, that’s live video for ya!
Most of my clients hate the idea of being on camera at first, LET ALONE LIVE VIDEO 😬 I know, it’s weird, but no need to fear. You gotta do it to position yourself as an authority and to be accessible to your audience as a personal brand, but it can be a lot of fun if you prepare and then go with the flow. Hope you like it!
If you’d like to talk with a member of my team about my unique approach to building your own leading personal brand, contact us today.